Prerequisite: MK201 or FM210 This course will provide a thorough understanding of branding principles and strategies. The role of brands and branding will be examined…
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Found 9 Accredited Online
Business Undergraduate Courses
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Prerequisite: MK201 This course provides a framework for understanding individuals as consumers—the core of all marketing strategy. Through an understanding of consumer psychology, students will…
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Prerequisites: MK201. Students develop a conceptual and practical understanding of how information technology enables new forms of marketing to radically reshape the marketing function. Students…
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Prerequisite: MK201. This course will explore the components of an integrated marketing communications plan. Integrated marketing communications refers to the coordination and integration of all…
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Prerequisites: IS210, and completion of 90 credits in the Management degree or permission from the Program Director. This supervised practicum is designed to provide students…
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Prerequisites: MK201. This advanced marketing course focuses on the application of the marketing process and the development of marketing strategy. Through the use of case…
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Prerequisite: MK 201. This course focuses on and examines the critical need for customer and market information and the tools and methods available to collect…
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The objective of this course is to familiarize the student with the scope, terminology, and procedures of marketing in a modern firm. The various elements…
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Prerequisite: MK201 or FM210. This course offers a comprehensive look at, and understanding of, Social Media Marketing and digital strategies. Students will focus on some…