Master of Business Administration / Marketing Analytics
Worcester Polytechnic Institute

Program Details

Help your organization grow with this digital marketing master’s degree online.  Learn to track and report on business performance data, diagnostic metrics, and more in order to help an organization determine how effective various aspects of their marketing program is and ways to improve it.  Courses in this online marketing degree likely include:

  • Consumer Behavior and Analytics
  • Digital Marketing
  • Data Mining Business Applications

In addition, all MBA students complete core business foundation courses in such topics as finance, human resources, management, and more, and have the option of completing a second area of specialization.  Coursework in this interdisciplinary, purpose-driven program includes discussion boards and interactive elements, all taught by experienced leaders who act as mentors.  Graduates will have completed real-life simulations, gaining experience before leaving their safety net behind.

Learning Pace


Learning Schedule


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Worcester Polytechnic Institute is accredited by:

New England Commission of Higher Education (NECHE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Official College Transcript(s), Recommendation/Reference Letter(s), Resume/CV, Statement of Purpose/Intent