Master of Business Administration / Brands, Products & Consumers
Worcester Polytechnic Institute

Program Details

Take your business career and leadership skills to the next level with this MBA with a specialization in Brands, Products & Consumers.  This online marketing degree features a project-based approach to learning.  Courses in this specialization likely include:

  • Consumer Behavior and Analytics
  • Marketing Research
  • Digital Marketing
  • Data Mining Business Applications
  • Brand and Product Management 

All students in the MBA program complete core business foundation courses in such topics as finance, human resources, management, and more, and have the option of completing a second area of specialization.  Coursework in this interdisciplinary, purpose-driven program includes discussion boards and interactive elements, all taught by experienced leaders who act as mentors.  Graduates will have completed real-life simulations, gaining experience before leaving their safety net behind.

Learning Pace


Learning Schedule


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Worcester Polytechnic Institute is accredited by:

New England Commission of Higher Education (NECHE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Official College Transcript(s), Recommendation/Reference Letter(s), Resume/CV, Statement of Purpose/Intent