Find out more about Master of Business Administration / Marketing Management

Program Details

The online MBA with a concentration in Marketing Management is designed for students who want to advance in one of the most important business areas, marketing.  Courses in Marketing Management teach students about management issues that affect marketing in global environments confronting U.S. organizations today.  You will also learn to formulate business strategies in order to meet sales, marketing, and customer service needs.  The core MBA program is based on the belief that students need to understand the complex relationships of the various organizational functions of economics, finance, marketing, operations, and management on a global basis, and provides in-depth and integrated exposure to these fields.  Graduates are prepared to become leaders and managers in the field and to act in an ethical manner.

Courses in Marketing Management may include:

• Market Research and Consumer Behavior
• Business to Business and Business to Government Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Global Enterprise Development
• New Business Ventures
• Salesmanship and Sales Force Management

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