Master of Science in Integrated Marketing Communication
West Virginia University

Program Details

The online Integrated Marketing Communications master’s degree is a practical, customizable graduate program designed to equip students with the skills needed to emerge as leaders in the field.  Using a learn-it-today, use-it-tomorrow approach, courses are taught by a diverse faculty of recognized leaders who teach knowledge and skills that can be immediately applied to challenges students face in their professional careers.  Students learn the importance of applying the best strategies and tactics in reaching key audiences and to align their marketing activities to ensure a constant flow of information to consumers from a variety of media.

Customize your degree to meet your personal career goals. More than 25 electives give you a wide range of options, and you can choose to focus with a concentration, some of which include:

  • Digital and Social Media
  • Healthcare Communications
  • Higher Education Marketing
  • Public Relations Leadership

Learning Pace

Institution-Paced

Learning Schedule

Asynchronous

% Online

100% Online

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Statement of Purpose/Intent, Resume/CV, Official College Transcript(s)