Graduate Certificate in Higher Education Marketing
West Virginia University

Program Details

The Higher Education Marketing Graduate Certificate, offered by the WVU Reed College of Media, will give you the skills you need to dive deeply into the nuances of student recruitment and institutional branding within the foundation of integrated marketing communications (IMC) strategy. Marketing that targets prospective students in higher education changes rapidly, and this has become an intensely competitive industry during the past few years. Our certificate program focuses on various aspects of marketing for higher education, including content marketing, social media marketing, multicultural marketing, and diversity and inclusion in IMC.

Learning Pace


Learning Schedule


% Online

100% Online

School Accreditation & Licensing

West Virginia University is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)