The Higher Education Marketing Graduate Certificate, offered by the WVU Reed College of Media, will give you the skills you need to dive deeply into the nuances of student recruitment and institutional branding within the foundation of integrated marketing communications (IMC) strategy. Marketing that targets prospective students in higher education changes rapidly, and this has become an intensely competitive industry during the past few years. Our certificate program focuses on various aspects of marketing for higher education, including content marketing, social media marketing, multicultural marketing, and diversity and inclusion in IMC.
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Program Requirements & Restrictions
Minimum EducationBachelor Degree
Admission TestsProof of English Language Proficiency (International Students)
Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)