Graduate Certificate in Data Marketing Communications
West Virginia University

Program Details

The Data Marketing Communications Graduate Certificate, offered by the Reed College of Media, will prepare you for a career in this emerging discipline that involves interpreting data and communicating key insights gleaned from data, in order to make better marketing decisions. You will learn the basic principles of marketing and digital analytics and the use of metrics and analytics in business. The curriculum covers campaign planning and media buying, as well as campaign metrics assessment, and audience segmentation. This is a great career field for you if you enjoy working with data to improve the effectiveness of campaigns in a highly competitive marketplace.

Learning Pace

Institution-Paced

Learning Schedule

Asynchronous

% Online

100% Online

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)