Find out more about Graduate Certificate in Creative Strategy

Program Details

The Graduate Certificate in Creative Strategy is an online digital media communications degree from West Virginia University that exposes students to advanced concepts, digital storytelling, visual information design, and content creation.  This degree provides a background in creative concepts, digital storytelling, visual information design, and professional creative and art direction techniques.  Taught by diverse faculty who are leaders in the field, courses emphasize creative thinking, specifically as it applies to writing, discussion, conception, and presentation.  Students examine how marketing is changing, especially design marketing and communications strategy, and gain the practical skills needed to thrive in a marketing world through collaborations between creatives and strategists.  Graduates are familiar with the importance of applying the best strategies and tactics to reach key audiences as well as various ways to creatively express visual ideas and concepts in various careers in this fast-moving industry.

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