Bachelor of Science in Business Administration / Marketing
West Virginia University

Program Details

Prepare for success in the marketing industry with this online marketing degree.  The curriculum, which emphasizes “learning by doing,” provides a strong background in strategic marketing management and the different elements used by firms and in-house teams.  In addition to teaching students the foundations of marketing strategy, including how to conduct, analyze, and interpret marketing research, this program also offers a strong foundation in core business topics.  Courses integrate global, societal, and sustainability aspects of the marketplace and public and non-profit sectors.  Topics covered include:

  • Digital marketing
  • Sustainable marketing
  • Professional sales
  • Promotions
  • Product management

Customize this rigorous online marketing degree by choosing four marketing electives that match your career goals and interests.  Graduates are ready to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.

Learning Pace


Learning Schedule


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

West Virginia University is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Admission Tests

ACT/SAT, Placement Test

Application Requirements

Official High School Transcript/GED Score