Program Details
Begin an exciting career with the Bachelor of Science in Integrated Marketing Communications degree online. Designed for working adults, this program requires no in-person commitments but still offers student advising and career development. This online marketing degree is taught by an award-winning, expert faculty dedicated to providing a quality education in the virtual classroom.
This multidisciplinary degree combines the business and communications fields of advertising, marketing, and public relations. Students learn strategic, collaborative, and promotional methods that ensure audiences sense consistent, persuasive, and reinforcing brand messaging. While preparing for a career in this ever-evolving industry, students study such topics as:
- Advertising
- Public relations
- Direct marketing
- Social media
- Sales promotion
Learning Pace
Institution-PacedLearning Schedule
Asynchronous% Online
100% OnlineSchool Accreditation & Licensing
West Virginia University is accredited by:
Higher Learning Commission (HLC)
Program Requirements & Restrictions
Minimum Education
High School or EquivalentAdmission Tests
ACT/SAT, Placement TestApplication Requirements
Official High School Transcript/GED Score