Bachelor of Science in Integrated Marketing Communications
West Virginia University

Program Details

Begin an exciting career with the Bachelor of Science in Integrated Marketing Communications degree online.  Designed for working adults, this program requires no in-person commitments but still offers student advising and career development.  This online marketing degree is taught by an award-winning, expert faculty dedicated to providing a quality education in the virtual classroom.  

This multidisciplinary degree combines the business and communications fields of advertising, marketing, and public relations.  Students learn strategic, collaborative, and promotional methods that ensure audiences sense consistent, persuasive, and reinforcing brand messaging.  While preparing for a career in this ever-evolving industry, students study such topics as:

  • Advertising
  • Public relations
  • Direct marketing
  • Social media
  • Sales promotion

Learning Pace


Learning Schedule


% Online

100% Online

School Accreditation & Licensing

West Virginia University is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Admission Tests

ACT/SAT, Placement Test

Application Requirements

Official High School Transcript/GED Score