Find out more about Bachelor of Business Administration / Marketing

Program Details

The online Bachelor of Business Administration in Marketing provides students with a solid understanding of different business activities in advertising and marketing. Students will develop skills in sales, product management, distribution, logistics, e-commerce, and international marketing. They will hone their communication skills and understand consumer behavior and trends.

Career opportunities for graduates include:

• Advertising and Promotion Manager
• Sales Manager
• Marketing Manager

Courses include, but are not limited to, consumer behavior, marketing research, international marketing, and marketing strategy. This program has faculty advisors from the American Marketing Association. Business students may be eligible to join the International Honors Society.

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