Bachelor of Business Administration / Marketing
West Texas A & M University

Program Details

The online Bachelor of Business Administration in Marketing provides students with a solid understanding of different business activities in advertising and marketing. Students will develop skills in sales, product management, distribution, logistics, e-commerce, and international marketing. They will hone their communication skills and understand consumer behavior and trends.

Career opportunities for graduates include:

  • Advertising and Promotion Manager
  • Sales Manager
  • Marketing Manager

Courses include, but are not limited to, consumer behavior, marketing research, international marketing, and marketing strategy. This program has faculty advisors from the American Marketing Association. Business students may be eligible to join the International Honors Society.

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

West Texas A & M University is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.0 or above (4.0 scale)

Admission Tests


Application Requirements

Official High School Transcript/GED Score