The online Master of Arts in Advertising and Marketing Communications prepares inexperienced students for successful careers in advertising and marketing communications while providing experienced students with the additional theory and application necessary to advance in their careers. Courses are theory and application based, and students have the option to focus on advertising or marketing communications or both. Graduates are able to utilize essential industry terminology, theories, and principles to analyze an organization’s situation from a marketing communications perspective; determine appropriate objectives, strategies, and tactics that anticipate consumer trends while utilizing traditional and new technologies; and develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
- Must hold an earned baccalaureate degree from an accredited educational institution recognized by Webster University
- Minimum cumulative 2.5 GPA
- Meet all program admission standards
School Accreditation Statement
Higher Learning Commission