The online Graduate Certificate in Digital Marketing Management is for students with backgrounds in marketing who are interested in obtaining specific expertise in the field of digital marketing. Students learn the critical skills necessary in executing effective digital marketing strategy including how to describe the latest digital marketing technologies and measure and evaluate digital marketing efforts. Graduates are able to critically analyze the appropriateness of each major digital marketing channel, including paid, organic, affiliate, social, email, and mobile applications, against marketing strategies.
- Must hold an earned baccalaureate degree from an accredited educational institution recognized by Webster University
- Minimum cumulative 2.5 GPA
- Meet all program admission standards
School Accreditation Statement
Higher Learning Commission