Find out more about Graduate Certificate in Enrollment Management & Institutional Marketing

Program Details

Discover the latest techniques and strategies to attract and retain students with Walden University’s Graduate Certificate in Enrollment Management and Institutional Marketing. The program explores a range of communication and marketing tools to promote your institution more effectively.

Participants will learn how to develop comprehensive marketing strategies for higher education. Courses in this online higher education degree examine how new media solutions like social networking and web applications can be utilized to reach students in today’s marketplace.

Class topics within this certificate program include:

• Understanding students – learning, development, and diversity
• Principles of marketing and enrollment management
• Emerging trends in marketing, recruitment, and institutional promotion
• Globalization in higher education