Doctor of Business Administration / Marketing
Walden University

Program Details

Walden University offers an online Doctor of Business Administration (DBA) degree program for experienced professionals who want to gain deeper business knowledge and serve as global change agents in corporate, public sector, or academic environments. The DBA degree program emphasizes advanced decision-making and leadership skills, and in-depth knowledge of both theory and applied research.

Walden’s DBA program offers a variety of specializations to help you meet your personal and professional goals. The Marketing specialization investigates marketing challenges and opportunities from a real-world context. Study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. Learn the skills and knowledge needed to succeed in an international marketplace, including leveraging strategies in global marketing and international pricing. Coursework focuses on the development of writing and critical-thinking skills at the doctoral level.

Requirements

Students will be required to attend 8 days of required face-to-face residencies (two 4-day residencies).

  • Must have a master's degree or higher
  • Completed online application and transcripts
  • Materials you are required to submit may vary depending on the academic program to which you apply

Special Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation Statement

The Higher Learning Commission