Examine key marketing concepts from a global perspective with this DBA in Marketing from Walden University. This online Marketing degree investigates marketing challenges and opportunities in a real-world context.
Students will study topics including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. Coursework teaches marketing professionals how to use leveraging strategies in global marketing and international pricing. Classes in business strategy, research methods, and writing round out this Business Administration online degree.
Students can expect class discussions of the following:
- Marketing research
- B2B marketing
- Consumer behavior
Students will be required to attend 8 days of required face-to-face residencies (two 4-day residencies).
- Must have a master's degree or higher
- Completed online application and transcripts
- Materials you are required to submit may vary depending on the academic program to which you apply
AACSB International (AACSB)
School Accreditation Statement
The Higher Learning Commission