Find out more about Doctor of Business Administration / Marketing

Program Details

Examine key marketing concepts from a global perspective with this DBA in Marketing from Walden University. This online Marketing degree investigates marketing challenges and opportunities in a real-world context.

Students will study topics including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. Coursework teaches marketing professionals how to use leveraging strategies in global marketing and international pricing. Classes in business strategy, research methods, and writing round out this Business Administration online degree.

Students can expect class discussions of the following:

• Marketing research
• B2B marketing
• Consumer behavior

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