Find out more about Bachelor of Business Administration / General Business

Program Details

The University of Wisconsin-Green Bay offers an online bachelor's degree in business administration with a concentration in General Business.  This program is perfect for students who want broad exposure to traditional disciplines of business without focusing on one particular area.  While the “core” business courses are the same as all of the business majors at the University of Wisconsin-Green Bay, the upper-level courses cut across business disciplines while ensuring students develop the knowledge and skills needed in a variety of enterprises and organizations.  Topics covered include accounting, finance, human resources, management, and marketing.  

Designed for working professionals, this online business administration degree allows you to continue your career while studying to improve your future.  In addition to studying whenever and wherever it is convenient, you can also choose from one of three certificate tracks:

• Digital Marketing & Sales
• Entrepreneurship
• Supply Chain Management

Of course, the general track is also an option for a broader selection of courses.

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