Bachelor of Business Administration / General Business
University of Wisconsin-Green Bay

Program Details

The University of Wisconsin-Green Bay offers an online bachelor's degree in business administration with a concentration in General Business.  This program is perfect for students who want broad exposure to traditional disciplines of business without focusing on one particular area.  While the “core” business courses are the same as all of the business majors at the University of Wisconsin-Green Bay, the upper-level courses cut across business disciplines while ensuring students develop the knowledge and skills needed in a variety of enterprises and organizations.  Topics covered include accounting, finance, human resources, management, and marketing.  

Designed for working professionals, this online business administration degree allows you to continue your career while studying to improve your future.  In addition to studying whenever and wherever it is convenient, you can also choose from one of three certificate tracks:

  • Digital Marketing & Sales
  • Entrepreneurship
  • Supply Chain Management

Of course, the general track is also an option for a broader selection of courses.

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

University of Wisconsin-Green Bay is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Admission Tests


Application Requirements

Official High School Transcript/GED Score