Master of Business Administration / Marketing
University of West Alabama

Program Details

The online MBA with a concentration in Marketing from the University of West Alabama prepares students for success in one of the most important areas of business, Marketing.  The Marketing concentration develops theoretical perspectives and practical skills in marketing management.  The curriculum includes core MBA courses and electives in Marketing.  The MBA courses cover a wide range of fundamental business topics.  Marketing electives are:
  • Consumer and Buyer Behavior
  • Electronic Branding and Strategy
  • Marketing and Advertising Strategies
  • Strategic Marketing
Graduates are prepared for careers including product management, advertising, professional sales, digital and social media, sport marketing, and research and marketing analytics for consulting and research.

Requirements

  • Official transcripts

Special Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation Statement

Southern Association of Colleges and Schools, Commission on Colleges

Geographic Restrictions

Not authorized for residents of California, Massachusetts, and Puerto Rico.