Find out more about Master of Business Administration / Marketing

The online MBA with a concentration in Marketing from the University of West Alabama prepares students for success in one of the most important areas of business, Marketing.  The Marketing concentration develops theoretical perspectives and practical skills in marketing management.  The curriculum includes core MBA courses and electives in Marketing.  The MBA courses cover a wide range of fundamental business topics.  Marketing electives are:

Graduates are prepared for careers including product management, advertising, professional sales, digital and social media, sport marketing, and research and marketing analytics for consulting and research.