Bachelor of Science in Business Administration / Strategic Marketing
University of the Cumberlands

Program Details

Learn how to put together comprehensive marketing plans with the Bachelor of Science in Business Administration focusing on Strategic Marketing. Students in this program will also benefit from a solid foundation in all business aspects.

Concentration coursework in this online marketing degree covers advertising, market research, services marketing, and consumer behavior. You will learn how to utilize social media for everything from personal branding to strategic communication for your organization. Core Business Administration classes expand your skills in management and leadership so you can excel in any environment.

% Online

100% Online

Program Accreditation & Licensing

International Accreditation Council for Business Education (IACBE)

School Accreditation & Licensing

University of the Cumberlands is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.0 or above (4.0 scale)

Admission Tests

ACT/SAT, Proof of English Language Proficiency (International Students)

Application Requirements

Official High School Transcript/GED Score