Learn how to put together comprehensive marketing plans with the Bachelor of Science in Business Administration focusing on Strategic Marketing. Students in this program will also benefit from a solid foundation in all business aspects.
Concentration coursework in this online marketing degree covers advertising, market research, services marketing, and consumer behavior. You will learn how to utilize social media for everything from personal branding to strategic communication for your organization. Core Business Administration classes expand your skills in management and leadership so you can excel in any environment.
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Program Accreditation & Licensing
International Accreditation Council for Business Education (IACBE)
School Accreditation & Licensing
University of the Cumberlands is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum EducationHigh School or Equivalent
Recommended GPA2.0 or above (4.0 scale)
Admission TestsACT/SAT, Proof of English Language Proficiency (International Students)
Official High School Transcript/GED Score