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Master of Business Administration / Marketing & Advertising
The University of Saint Mary (USM) one-year, accelerated MBA program grooms you for future advancement and allows you to continue your career while you earn the degree online. Whether you are returning to the workforce, entering it for the first time, or hoping to move up in your career, an online MBA helps you become a more desirable candidate in a competitive job market.
Design Your MBA to Fit Your Professional Goals
The USM online MBA program offers six unique concentrations, so you're able to customize your education in order to meet your professional aspirations and become an effective leader.
Marketing and Advertising Management Concentration – This concentration explores the ideology behind effectively motivating team members to take ideas from the drawing board to market. It covers the concepts of market research and strategy, buyer behavior, and planning to face the challenges of increasingly sophisticated consumers and evolving digital media. Gain the knowledge and experience to lead a team in creating and implementing successful marketing and advertising strategies that will resonate with your target audience and ultimately benefit your business’ bottom line.
A bachelor’s degree from a regionally accredited institution. Minimum GPA of 2.75 (on a 4.0 scale). Official school transcripts. Letters of recommendation. Essay or personal statement. A completed application.
Accreditation & Licensing
North Central Association of Colleges and Schools, The Higher Learning Commission
International Assembly for Collegiate Business Education (IACBE)
Not authorized for residents of Alabama.
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