Master of Business Administration / Marketing Analytics
University of North Texas

Program Details

The online MBA with a concentration in Marketing Analytics is designed for individuals who want to advance in their careers and participate in the growing field of market analytics.  Industries are using data collection and interpretation to help them understand their customers, the performance of their goods or services, and to maximize their investment returns.  Students will learn to take part in these advancements.  Courses enhance your understanding of marketing metrics, data science, marketing research, marketing management, organizational behavior, and other related areas.  In the traditional MBA courses, students focus on communication, ethics, problem recognition and solving, and a wide range of business topics.

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

3.0 or above (4.0 scale)

Admission Tests


Application Requirements

Official College Transcript(s), Resume/CV, Recommendation/Reference Letter(s), Statement of Purpose/Intent