Master of Business Administration / Marketing Analytics
University of North Texas

Program Details

The online MBA with a concentration in Marketing Analytics is designed for individuals who want to advance in their careers and participate in the growing field of market analytics.  Industries are using data collection and interpretation to help them understand their customers, the performance of their goods or services, and to maximize their investment returns.  Students will learn to take part in these advancements.  Courses enhance your understanding of marketing metrics, data science, marketing research, marketing management, organizational behavior, and other related areas.  In the traditional MBA courses, students focus on communication, ethics, problem recognition and solving, and a wide range of business topics.


  • Essay
  • Resume
  • 3.0 GPA
  • Work experience
  • Official transcripts
  • Satisfactory GMAT scores
  • A bachelor’s degree is required
  • Two letters of recommendation

Special Accreditation

AACSB International (AACSB)

School Accreditation Statement

Southern Association of Colleges and Schools, Commission on Colleges