The online MBA with a concentration in Marketing Analytics is designed for individuals who want to advance in their careers and participate in the growing field of market analytics. Industries are using data collection and interpretation to help them understand their customers, the performance of their goods or services, and to maximize their investment returns. Students will learn to take part in these advancements.
Courses in this online business analytics degree enhance your understanding of marketing metrics, data science, marketing research, marketing management, organizational behavior, and other related areas. In the traditional MBA courses, students focus on communication, ethics, problem recognition and solving, and a wide range of business topics.
% Online100% Online
Program Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
University of North Texas is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Recommended GPA3.0 or above (4.0 scale)
Admission TestsGMAT, GRE, Proof of English Language Proficiency (International Students)
Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)
- GMAT/GRE waiver available for applicants with a doctoral degree; master's degree and 3.5 GPA; or bachelor's degree and 3.5 GPA