Program Details
Learn to influence public buying decisions with the Master of Arts in Integrated Marketing Communications degree online. This program is designed for recent college graduates, mid-career professionals, and military members, with the flexibility allowing the students to study when and where it is convenient. In addition to flexibility, students will benefit from the same expert faculty who teach on campus.
The broad-based curriculum of this online marketing degree goes beyond other strategic communication programs by emphasizing ethical decision-making and diversity and inclusion in communication. Courses teach a strategic framework for unifying and managing organizational communication while students also learn to promote brand awareness and loyalty with advanced knowledge, cutting-edge tools, and business insights. You will learn to:
- Craft strategy
- Conduct research
- Devise appropriate messaging
- Enhance storytelling skills
- Manage media platforms in a proactive and responsive manner
% Online
100% OnlineSchool Accreditation & Licensing
University of North Carolina-Wilmington is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum Education
Bachelor DegreeRecommended GPA
3.0 or above (4.0 scale)Application Requirements
Official College Transcript(s), Recommendation/Reference Letter(s), Statement of Purpose/Intent