The online MBA with a concentration in Marketing provides a broad business foundation that prepares students for long-term success. The curriculum is based on core values of excellence, leadership, teamwork, integrity, and community. Core MBA courses cover topics such as finance, communication, business strategy, leadership, entrepreneurship, and more, emphasizing strategic leadership. The Marketing concentration expands upon the fundamentals of marketing and offers specialized courses in a variety of areas, including:
- Customer and product management
- Market analysis
- Global marketing strategies
- Services marketing
You will learn to identify consumer purchasing trends and leverage new technologies to develop competitive marketing strategies in a digital, global economy.
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Program Accreditation & Licensing
AACSB International (AACSB)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Admission TestsGMAT, GRE, Proof of English Language Proficiency (International Students)
Official College Transcript(s), Interview, Recommendation/Reference Letter(s), Resume/CV, Statement of Purpose/Intent
- This program has required global immersions, quarterly.