Master of Business Administration / Marketing
University of North Carolina at Chapel Hill

Program Details

The online MBA with a concentration in Marketing provides a broad business foundation that prepares students for long-term success.  The curriculum is based on core values of excellence, leadership, teamwork, integrity, and community.  Core MBA courses cover topics such as finance, communication, business strategy, leadership, entrepreneurship, and more, emphasizing strategic leadership.  The Marketing concentration expands upon the fundamentals of marketing and offers specialized courses in a variety of areas, including:

  • Customer and product management
  • Market analysis
  • Global marketing strategies
  • Services marketing

You will learn to identify consumer purchasing trends and leverage new technologies to develop competitive marketing strategies in a digital, global economy.

% Online

Mostly Online

Program Accreditation & Licensing

AACSB International (AACSB)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

GMAT, GRE, Proof of English Language Proficiency (International Students)

Application Requirements

Official College Transcript(s), Interview, Recommendation/Reference Letter(s), Resume/CV, Statement of Purpose/Intent

Additional Info

  • This program has required global immersions, quarterly.