Graduate Certificate in Marketing Analytics
University of Missouri-Columbia

Program Details

By combining the concepts of Business Analytics and Marketing, the Graduate Certificate in Marketing Analytics online trains students in using data analytics to inform marketing decisions. The program is ideal for those who wish to advance in their careers by learning new skills, change career paths, or want to learn how to make better marketing decisions using data analytics.

Students learn about:

  • Predictive data modeling
  • Data-mining tools
  • Marketing databases
  • Applied statistics for marketing analytics

The Missouri school consortium that offers this online business analytics certificate provides numerous resources for students like library services and tutoring.

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100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

3.0 or above (4.0 scale)

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Resume/CV, Official College Transcript(s), Essay/Writing Sample

Additional Info

  • Applicants may need prerequisites in statistics or GRE/GMAT entrance scores.