By combining the concepts of Business Analytics and Marketing, the Graduate Certificate in Marketing Analytics online trains students in using data analytics to inform marketing decisions. The program is ideal for those who wish to advance in their careers by learning new skills, change career paths, or want to learn how to make better marketing decisions using data analytics.
Students learn about:
- Predictive data modeling
- Data-mining tools
- Marketing databases
- Applied statistics for marketing analytics
The Missouri school consortium that offers this online business analytics certificate provides numerous resources for students like library services and tutoring.
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Program Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
University of Missouri-Columbia is accredited by:
Higher Learning Commission (HLC)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Recommended GPA3.0 or above (4.0 scale)
Admission TestsProof of English Language Proficiency (International Students)
Resume/CV, Official College Transcript(s), Essay/Writing Sample
- Applicants may need prerequisites in statistics or GRE/GMAT entrance scores.