Find out more about Bachelor of Business Administration / Marketing Management

Program Details

The University of Memphis offers a Bachelor of Business Administration with a major in Marketing Management degree online.  With this marketing focus, students take courses primarily in marketing management to gain a better understanding of the discipline.  Courses cover topics that include marketing principles, consumer behavior, sales, marketing strategy, advertising management, and supply chain management.  With this curriculum students are offered diverse areas of expertise that include:

• Advertising Strategy
• Customer Relationship Management
• Negotiation
• Services Marketing
• Research

Graduates are prepared for careers related to product development, pricing, consumer research, and the promotion of goods and services.  

As a 100% online marketing degree, this program is designed so that students can study without sacrificing their current careers and family lives.  In fact, as long as there is a computer and an internet connection, your classroom can be wherever you wish.

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