Bachelor of Business Administration / Marketing
University of Houston-Victoria

Program Details

Is a Marketing career in your future?

Marketing is at the "core" of any business, as every company exists by offering a product or service to its customers. The Bachelor of Business Administration degree in Marketing is designed to prepare students for careers in fields such as brand management, advertising and promotion, sales, market research, retailing, and sports marketing. Check the courses you will need and/or RSVP for an Open House date today!

What abilities will I get if I obtain a BBA with a Marketing concentration?

Marketing courses expose students to methods for successfully promoting goods and services in a dynamic and competitive environment, and cover topics such as consumer behavior, market segmentation, sales management, pricing, research methods, integrated marketing communications, international marketing, and ethics. Students pursuing this marketing major develop the skills necessary to develop marketing strategies and campaigns. Critical thinking and analytical decision-making are emphasized so that upon graduation students are equipped to step into key marketing roles.

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Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

University of Houston-Victoria is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Program Requirements & Restrictions

Minimum Education

Associate Degree

Applicaton Requirements

Official College Transcript(s)