Take your career to the next level with a field that is projected to grow faster than average. The Bachelor of Business Administration in Marketing online degree prepares students for various rewarding careers, including marketing assistant, marketing analyst, business development representative, social media manager, and more.
No matter which career you are working toward, this versatile degree can help you to succeed. All businesses, both domestic and international, require marketing to succeed. This online marketing degree allows students to develop their individual skills and talents in marketing. After completing coursework that forms a foundation in the field, you can then steer the degree in a direction that best suits you. Those students seeking to emphasize creativity may enjoy the personal selling, advertising, and marketing strategy aspects of the field. Those who wish to emphasize quantitative thinking may prefer pricing, distribution, and marketing research.
% Online100% Online
Program Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
University of Houston-Downtown is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum EducationSome College
Recommended GPA2.25 or above (4.0 scale)
Official College Transcript(s)
- Completion of General Education Core for the State of Texas (42 hrs.)