Bachelor of Science in Business Administration / Marketing
University of Arkansas

Program Details

Gain a competitive edge to your business career with this Bachelor of Science in Business Administration in Marketing degree online.  This is a flexible, cost-effective marketing degree option, regardless of your background.  

Prepare for careers that involve product planning, distribution, promotion, and pricing strategies.  Study consumer behavior, marketing research, and strategic marketing along with a broad overview of the marketing functions within organizations.  Courses help students to:

  • Communicate effectively
  • Think critically
  • Apply marketing concepts and core cross-discipline concepts in business
  • Develop empathy for customers using a global and international business focus

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

University of Arkansas is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.0 or above (4.0 scale)

Admission Tests


Application Requirements

Official College Transcript(s), Official High School Transcript/GED Score

Additional Info

  • For applicants who do not have college credits eligible for transfer, a minimum 3.0 GPA is required.