Find out more about Bachelor of Arts in Marketing

Program Details

Marketing bridges the gap between businesses and potential customers as it is centered around creativity, problem-solving, and educating potential customers about your product and service. It is a complex discipline that combines elements of advertising, communication, research, and finance. The online marketing degree from the Forbes School of Business & Technology at the University of Arizona Global Campus was created to develop the skills and knowledge you will need to succeed in the marketing field. Help companies build and maintain relationships with their clients and customers by pursuing your bachelor’s degree in marketing.

Designed to build a strong foundation in marketing, a marketing degree equips students with the skills needed to identify, anticipate, maintain, and satisfy customer needs and wants. By addressing these needs properly, marketers can successfully create interest and demand for a business’s product or service. While lower division courses address similar foundational concepts as a business degree, core marketing courses heavily focus on fundamental marketing ideas and specifically prepare students for a variety of career options.

Successful completion of this program by itself does not provide licensure or certification in any state, regardless of concentration or specialization.

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