Bachelor of Arts in Marketing
University of Arizona Global Campus

Program Details

Marketing bridges the gap between businesses and potential customers as it is centered around creativity, problem-solving, and educating potential customers about your product and service. It is a complex discipline that combines elements of advertising, communication, research, and finance. The online marketing degree from the Forbes School of Business & Technology at the University of Arizona Global Campus was created to develop the skills and knowledge you will need to succeed in the marketing field. Help companies build and maintain relationships with their clients and customers by pursuing your bachelor’s degree in marketing.

Designed to build a strong foundation in marketing, a marketing degree equips students with the skills needed to identify, anticipate, maintain, and satisfy customer needs and wants. By addressing these needs properly, marketers can successfully create interest and demand for a business’s product or service. While lower division courses address similar foundational concepts as a business degree, core marketing courses heavily focus on fundamental marketing ideas and specifically prepare students for a variety of career options.

Successful completion of this program by itself does not provide licensure or certification in any state, regardless of concentration or specialization.

% Online

100% Online

School Accreditation & Licensing

University of Arizona Global Campus is accredited by:

WASC Senior College and University Commission (WSCUC)

The University of Arizona Global Campus (formerly Ashford University) is accredited by WASC Senior College and University Commission (WSCUC), 1001 Marina Village Parkway, Suite 402, Alameda, CA 94501.

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Admission Tests

Proof of English Language Proficiency (International Students)

Application Requirements

Official High School Transcript/GED Score

Restricted States

Arkansas, District of Columbia, Massachusetts, Minnesota, Puerto Rico, New York