Find out more about Master of Business Administration / Marketing Analytics

Program Details

The online MBA with a concentration in Marketing Analytics program is designed for students interested in advancing their careers.  The curriculum consists of courses in both business administration and Marketing Analytics.  MBA courses cover such topics as accounting, finance, management, and marketing, providing leadership, strategy, and problem-solving skills.  Marketing Analytics is an integration of social media, marketing, e-commerce, and other emerging formats of digital marketing.  Students learn how to gain customers, generate leads, gain customer loyalty, build brands, improve customer relations, about analytics, and to analyze consumer behavior in the digital marketplace.

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