Master of Business Administration / Marketing Analytics
Texas A & M University – Commerce

Program Details

The online MBA with a concentration in Marketing Analytics program is designed for students interested in advancing their careers.  The curriculum consists of courses in both business administration and Marketing Analytics.  MBA courses cover such topics as accounting, finance, management, and marketing, providing leadership, strategy, and problem-solving skills.  Marketing Analytics is an integration of social media, marketing, e-commerce, and other emerging formats of digital marketing.  Students learn how to gain customers, generate leads, gain customer loyalty, build brands, improve customer relations, about analytics, and to analyze consumer behavior in the digital marketplace.

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests


Application Requirements

Official College Transcript(s), Additional Materials May Be Requested, Recommendation/Reference Letter(s)

Additional Info

  • GMAT/GRE scores: Waiver available if the applicant meets certain criteria