Master of Business Administration / Marketing Analytics
Texas A & M University – Commerce

Program Details

The online MBA with a concentration in Marketing Analytics program is designed for students interested in advancing their careers.  The curriculum consists of courses in both business administration and Marketing Analytics.  MBA courses cover such topics as accounting, finance, management, and marketing, providing leadership, strategy, and problem-solving skills.  Marketing Analytics is an integration of social media, marketing, e-commerce, and other emerging formats of digital marketing.  Students learn how to gain customers, generate leads, gain customer loyalty, build brands, improve customer relations, about analytics, and to analyze consumer behavior in the digital marketplace.

Requirements

  • Bachelor's degree from a regionally accredited university
  • Official transcript
  • GMAT/GRE scores
    • Waiver available if the applicant meets certain criteria
  • Letter of recommendation

Special Accreditation

AACSB International (AACSB)

School Accreditation Statement

Southern Association of Colleges and Schools, Commission on Colleges