Find out more about Master of Business Administration / Digital Marketing

Program Details

The online MBA with a concentration in Digital Marketing prepares students to advance in this area within business.  Digital Marketing courses focus on various communication modes, the planning and execution of promotional programs, strategy development, and more.  You will learn the latest trends and tools in integrated marketing communications, how to design promotion campaigns, public relations, crisis management, social media marketing, and more.  Courses integrate social media, marketing, e-commerce, and other formats of digital marketing while teaching students how to face such challenges as acquiring customers, generating leads, customer loyalty, brand building, customer relations, analytics, and more.  In addition, students learn about core MBA topics including accounting, economics, management, leadership, and ethics.  All students experience challenging, fast-paced coursework that prepares them for the challenges they will face after graduation.

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