Master of Business Administration / Digital Marketing
Texas A & M University – Commerce

Program Details

The online MBA with a concentration in Digital Marketing prepares students to advance in this area within business.  Digital Marketing courses focus on various communication modes, the planning and execution of promotional programs, strategy development, and more.  You will learn the latest trends and tools in integrated marketing communications, how to design promotion campaigns, public relations, crisis management, social media marketing, and more.  Courses integrate social media, marketing, e-commerce, and other formats of digital marketing while teaching students how to face such challenges as acquiring customers, generating leads, customer loyalty, brand building, customer relations, analytics, and more.  In addition, students learn about core MBA topics including accounting, economics, management, leadership, and ethics.  All students experience challenging, fast-paced coursework that prepares them for the challenges they will face after graduation.

Requirements

  • Bachelor's degree from a regionally accredited university
  • Official transcript
  • GMAT/GRE scores
    • Waiver available if the applicant meets certain criteria
  • Letter of recommendation

Special Accreditation

Association to Advance Collegiate Schools of Business (AACSB)

School Accreditation Statement

Southern Association of Colleges and Schools, Commission on Colleges