The online master's in marketing research and analytics concentration will focus on quantitative tools and techniques and their application in a marketing context. You'll gain an understanding of the relationship between marketing factors and variables and the consumer. You'll learn how to analyze data using mathematical, probabilistic and statistical tools to guide and support marketing-related decisions.
A bachelors degree is required.
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation Statement
New England Commission of Higher Education