The MS in Marketing program will help you develop critical skills in brand management, customer loyalty, audience engagement through diverse media and comprehensive marketing plans. You'll be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors.
In the master's in marketing online program, you'll learn how to:
Analyze and interpret qualitative and quantitative data to align marketing plans to an organization's strategic goals
Create integrated strategies for maximizing opportunities through the use of marketing theory and practices
Distill information through diverse media to inform, negotiate and persuade stakeholders
Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
Certify marketing practices comply with legal environments, regulatory standards and ethical practices
Manage a brand in cross-functional environments to ensure the creation, capture and delivery of value
New England Association of Schools and Colleges, Commission on Institutions of Higher Education
Accreditation Council for Business Schools and Programs (ACBSP)
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