Bachelor of Business Administration / Marketing
South College

Program Details

Behind every product that consumers buy is a history of development and planning, from prototypes to promotional strategies.  If you are interested in pursuing a career in marketing and would like to learn more about product development and success, consider an online Bachelor of Business Administration with a concentration in Marketing.  This 100% online program from South College begins by establishing a strong foundation in classes such as:  social sciences, math, communications and finance.  From there, you will go on to study methods and strategies for standing out and gaining a competitive edge in today’s global market.  Concepts covered include:

  • Campaign strategy
  • Sales management
  • Pricing
  • Distribution channels
  • Advertising
  • Market research
  • New product and service introduction

Requirements

  • A high school diploma or GED

School Accreditation Statement

Southern Association of Colleges and Schools, Commission on Colleges