Find out more about Bachelor of Business Administration / Marketing Communications

Program Details

The online Bachelor of Business Administration in Marketing Communications strives to prepare the marketing leaders of tomorrow. With a focus on entrepreneurship, business knowledge, technological abilities, and creative problem solving, you will be well prepared to handle whatever business challenges come your way.

Students gain key marketing skills through hands-on experiences and innovative learning. Starting your first year, you will have opportunities to design advertising campaigns for real companies. In addition to learning best practices in marketing, you will gain highly marketable skills in data analytics and data-driven decision making.

A few of the course topics you can expect in this online Marketing degree include:

• Media economics and technology
• Digital media planning
• Creative concepts and strategy
• Digital, social, and mobile marketing
• Consumer behavior
• Marketing research

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