Program Overview

The Master of Science in Marketing with an emphasis in Sports Marketing and Media Degree program at Liberty University is designed to prepare interested and qualified candidates for careers in the business side of the sports industry. This program may also benefit those already working in the field without a degree in the subject, as well as aid them in strengthening or advancing their current positions. This program is offered through Liberty University Online, allowing students the flexibility of completing coursework and assignments at distance.

It is the goal of this program to prepare students for working in a sports related organization by instructing them in topics related to marketing and business. Students will focus on what it takes to work in managing the sales, promotion, and advertising of athletic organizations or products. Students will study topics such as marketing, public relations, sports development, and sales. Candidates of this program can typically expect to graduate in a period of one to two years, depending on the rate in which they enroll in courses. 

As Liberty University is a Christian institution, courses are taught in the framing of a Christian perspective that emphasizes ethical and moral behavior. Graduates may go on to help impact the field of sports marketing and media for Christ. Possible job opportunities for those with this degree include those as sports marketing managers, media coordinators, and marketing communications consultants. Those enrolled must earn a total of 36 hours of credit in order to successfully complete this program.

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    Program Details

    Degree Level: Master

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. This is the regional accrediting body for southern states.

    School Overview

    Training Champions for Christ since 1971

    We are committed to helping you achieve your goals and complete your degree as quickly as possible. One of our Admissions Counselors is ready to assist you with this process. Here is what you can expect from us:

    • 100% online programs at associate, bachelor’s, master’s, and doctoral level.*
    • Transfer up to 90 credits into an undergraduate degree program.
    • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.

    *excludes licensure, certification, and some doctoral programs

    Benefits of Attending Liberty University

    • No standardized testing if you meet admission requirements.
    • Credit for prior training, certification, licensure, experience, and learning, and more such as:

    - Military

    - Real Estate

    - Insurance

    - Emergency Response

    • Courses taught from a Christian worldview.
    • 8 start dates a year, with an 8 week course format.

    Financing Options

    Financial Aid

    • 87% of all Liberty students in an online program are awarded financial aid.

    Tuition discounts for 

    • Military service members, including active duty, retired, veterans, and their spouses.
    • Emergency Response Personnel

    Corporate Tuition Assistance

    • Deferred – If you company reimburses you for the cost of your education, you submit your grades to your employer who pays you, and then you pay for your classes.

    Other convenient payment options are available


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