The Master of Science in Marketing online degree program trains students in advanced marketing skills that can be applied to a variety of careers.
Some examples of potential careers are:
- Advertising and promotions manager
- Sales manager
- Public relations specialist
Courses cover a variety of business and marketing topics such as:
- New product development
- Global marketing
- Consumer behavior
- Marketing research and data analytics
The curriculum weaves in multicultural and global awareness so that graduates are prepared for jobs in diverse workplace settings. Students are trained in the latest techniques in marketing, such as those in digital platforms, branding, identifying markets, and anticipating trends. The curriculum also includes an internship and research project for hands-on, real-world experience.
The online marketing degree is designed for working professionals, with flexible scheduling and numerous support services.
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Program Accreditation & Licensing
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation & Licensing
Lasell University is accredited by:
New England Commission of Higher Education (NECHE)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)
- A cumulative GPA of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.