Find out more about Bachelor of Science in Applied Management

Program Details

Grand Canyon University's Bachelor of Science in Applied Management program emphasizes organizational behavior, business management, servant leadership, marketing concepts, managerial accounting and effective oral and written business communications required of business managers.

The program addresses three domains:

Business Operations and Environments:
Learn to measure financial performance by evaluating financial statements, determine how to formulate marketing strategies via marketing and consumer data, discover the impact of project management lifecycles.

Critical Analysis and Problem Solving: 
Analyze and compare methods of research, develop data collection plans, solve real-world business problems by using technological advances, become an active team member and change agent.

Management: 
Develop values-based, innovative management practices, learn how to contribute to employee satisfaction, evaluate management strategies and their respective impact on organizations, examine the influence of servant leadership.

Grand Canyon University © 2020– All Rights Reserved. For the most up-to-date information about admission requirements, tuition, scholarships and more, visit gcu.edu. Please note, not all GCU programs are available in all states and in all learning modalities. Program availability is contingent on student enrollment. GCU, while reserving its lawful rights in light of its Christian mission, is committed to maintaining an academic environment that is free from unlawful discrimination. Further detail on GCU’s Non-Discrimination policies can be found at gcu.edu/titleIX. 

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