Bachelor of Science in Sports Marketing & Media
Full Sail University

Program Details

Behind every loyal fanbase is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities.

The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of intellectual property and cultural studies to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a targeted marketing campaign that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.


  • Documentation of high school graduation or equivalent
  • Government-issued photo identification such as a driver’s license, passport, or state-issued ID card
  • As part of the application process, applicants will be asked to complete an interview with an Admissions Representative

School Accreditation Statement

Accrediting Commission of Career Schools and Colleges