With minority groups making up an increasing segment of the US population, forward-thinking marketing professionals will be well served to understand the wants and needs of these diverse cultures. The undergraduate certificate in Multicultural Marketing Communication provides knowledge about these groups and how to work effectively with them.
Graduates will be able to fulfill a vital role in marketing that has historically remained largely untapped. These groups — Hispanic, African-American, Asian, Native American, and LGBTQ, to name a few — enrich our cultural and economic landscape but are often overlooked when considering advertising and marketing plans. Graduates will be prepared to contribute to their workplace with knowledge of consumer insights and behavior, cultural archetypes, media behaviors, and more.
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Program Requirements & Restrictions
Minimum EducationSome College
Recommended GPA3.0 or above (4.0 scale)
Official College Transcript(s)