Program Overview

Marketing is a field that demands everything from those who follow it. Marketing saturates all parts of society, through entertainment, news, business and advertising. Those who are successful in it are the ones who are able to be noticed, and more importantly, are able to notice trends in behaviors that give them a competitive advantage over other groups or firms seeking the attention of consumers or users. 

Like most fields, understanding the discipline of marketing is learned through experience, but also exposure to the concepts behind it. Florida Tech University’s Associate of Arts in Marketing program is designed to help students learn the fundamentals of marketing and develop a well-rounded person needed to understand the many social disciplines necessary to market to the groups and inpiduals they focus on. The benefit of an AA degree in Marketing from Florida Tech is that students can forego the traditional class environment for an entirely online experience, allowing them to learn their degree in as little as 20 months without having to choose to give up their lives or employment to succeed. 

With the fundamentals of marketing, a student seeking an Associate of Arts degree in Marketing will learn how to identify market segments and estimate demand while setting prices. Students will also learn how to plan, implement, and monitor advertising campaigns along with developing management abilities, including planning ability, strategic ability, organization, staffing, and leadership. Most important to those in the field of marketing, students will exercise and develop critical thinking ability to identify and solve problems. 

With a degree in Marketing, students will gain access to the knowledge and skills necessary for successfully starting up a marketing campaign with an understanding of the fundamental principles of marketing of goods, services, and concepts. However, the largest benefit a student can receive with an Associate of Arts degree in Marketing is a starting point for future education, including a Bachelor and Master’s degree.  The Associate of Arts in Marketing program at Florida Tech University is available for students with a High School diploma or equivalent.

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    Program Details

    Degree Level: Associate

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges


    Official transcripts of high school graduation or GED equivalent (if fewer than 24 semester credit hours at an accredited institution). Official transcripts of all regionally accredited higher education institutions attended. Official records for any advancement exams, including CLEP, GED college-level examinations, and /or DANTES, USAFI examinations.

    School Overview

    Florida Institute of Technology is a private university in Melbourne, Florida. Founded in 1958, Florida Tech’s original name was Brevard Engineering College. The university has grown steadily throughout the years. Florida Institute of Technology’s mission is "to provide high-quality education to a culturally diverse student body in order to prepare students for entering the global workforce, seeking higher-education opportunities, and serving within their communities" and "to expand knowledge through basic and applied research and to serve the diverse economic, cultural, and societal needs of our local, state, national and international constituencies."

    Florida Tech offers degrees at the associate's, bachelor’s, master’s and doctoral levels, and many of these degrees at all levels are available in fully online formats.


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