Find out more about Excelsior College

Receive more information about

Bachelor of Science in Business / Marketing

Program Details

Excelsior College offers the online BS in Business with a concentration in Marketing. With this degree, students will be able to describe marketing activities and strategies that are used to shift products and services from vendors to consumers in the retail and wholesale markets, integrate marketing research to forecast trends of products and service to analyze the international and domestic markets, and evaluate consumer behavior and promotional policy and determine any ethical implications.

Students will gain skills in the following subjects that can be used immediately upon entering the workforce:

  • Trend analysis and forecasting
  • Market information analysis
  • Advertising and promotion
  • Consumer behavior
  • Brand management

Requirements

  • A high school diploma or GED is required.

Accreditation & Licensing

Middle States Commission on Higher Education

International Assembly for Collegiate Business Education (IACBE)