Program Overview

Businesses are racing to tap marketing opportunities created by unprecedented consumer reliance on smart phones, tablets and other digital devices. The Bachelor of Science in Business Administration / Digital Marketing degree program balances a solid foundation in traditional marketing strategies with the new challenges of marketing in a digital world.

Graduates may learn a variety of skills including:

  • Search engine optimization (SEO)
  • Data analysis
  • Email and social media marketing
  • Customer relationship management
  • Branding
  • Visual marketing
  • Digital strategy

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    Accreditation Council for Business Schools and Programs (ACBSP)

    Requirements

    • Proof of high school graduation or equivalent
    • Application and interview with Admissions Advisor

    Restrictions

    Not authorized for residents of MA, NJ, and NY.

    School Overview

    Colorado Technical University is a for-profit institution of higher learning located in Colorado Springs, Colorado. CTU offers a variety of degree programs including undergraduate, graduate, and doctoral degrees. Established in 1965, Colorado Technical University began as a school that dealt primarily with training former military personnel in vocational and technical subjects. Today, CTU has grown into a much larger university with a wide variety of courses available to students. Colorado Technical University has a large online presence through their online degree programs. 

    Colorado Technical University offers programs in seven different schools of specialization including:

    • Business & Management
    • Engineering & Computer Science
    • Healthcare
    • Information Technology
    • Nursing
    • Project Management
    • Security Systems & Criminal Justice

    Within these schools, CTU offers several degree levels including associate, bachelor’s, master’s and doctoral.

    Affordability

    This program has not been ranked.

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