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Bachelor of Science in Business Administration / Digital Marketing.

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Program Details

Businesses are racing to tap marketing opportunities created by unprecedented consumer reliance on smart phones, tablets and other digital devices. The Bachelor of Science in Business Administration / Digital Marketing degree program balances a solid foundation in traditional marketing strategies with the new challenges of marketing in a digital world.

Graduates may learn a variety of skills including:

  • Search engine optimization (SEO)
  • Data analysis
  • Email and social media marketing
  • Customer relationship management
  • Branding
  • Visual marketing
  • Digital strategy


  • Proof of high school graduation or equivalent
  • Application and interview with Admissions Advisor

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission

Accreditation Council for Business Schools and Programs (ACBSP)


Not authorized for residents of MA, NJ, and NY.