Master of Science in Marketing
College of William and Mary

Program Details

William and Mary offers an online Master of Science degree in Marketing to build the next generation of leaders in this field. Students gain key skills and knowledge of the tools, strategies, and technologies used by forward-thinking marketers in a variety of industries.

Coursework in this online Marketing degree program prepares you to make a career change or advance your existing marketing career toward upper management and the c-suite. To build the most well-prepared leaders, this program aims to strengthen students’ analytic, strategic, and creative skills. 

The curriculum includes studies of:

  • Analytics and insight
  • New product development strategies
  • Digital content management
  • Integrated campaign marketing

% Online

100% Online

School Accreditation & Licensing

College of William and Mary is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Application Requirements

Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s), Interview

Additional Info

  •  A weekend of on-campus residency