Find out more about Master of Science in Marketing

Program Details

William and Mary offers an online Master of Science degree in Marketing to build the next generation of leaders in this field. Students gain key skills and knowledge of the tools, strategies, and technologies used by forward-thinking marketers in a variety of industries.

Coursework in this online Marketing degree program prepares you to make a career change or advance your existing marketing career toward upper management and the c-suite. To build the most well-prepared leaders, this program aims to strengthen students’ analytic, strategic, and creative skills. 

The curriculum includes studies of:

• Analytics and insight
• New product development strategies
• Digital content management
• Integrated campaign marketing

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