Program Overview

Cedar Crest College offers a Bachelors of Science in Marketing, through the School of Adult and Graduate Education. The degree is offered in a hybrid format and is accredited by the Accreditation Council for Business Schools and Programs. The marketing program provides rigorous and top quality courses to expand student’s knowledge base. The business courses are taught by experienced professionals. Students will be provided a solid business education that covers areas in accounting, finance, economics, business writing, business law, and business management.

To complete the program students must pass all 52 credit hours required. These courses will be divided into core requirements, business administration courses, and marketing requirements. The average time to complete the program is approximately one to two years depending on the students pace.

The program provides students with the combination of marketing theory and hands-on experience to allow them to expand the skills required to become a successful leader at an association or marketing division. Students should learn a variety of skills in areas such as public relations, direct marketing, branding, advertising, sales management, international commerce, finally marketing planning, and implementation.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: Hybrid

    Accelerated Degree:

    Accreditation & Licensing

    Middle States Commission on Higher Education

    Business Programs are accredited by the ACBSP.

    School Overview

    Cedar Crest College is a private not-for-profit, four-year predominantly women’s liberal arts institution of higher education, located in Allentown, Pennsylvania. Founded in 1867, the institution has an historical affiliation with the United Church of Christ, but is academically independent. 

    Cedar Crest College offers bachelor's degrees in nearly 40 programs of study as well as eleven certificates and eight graduate programs. Classes at Cedar Crest College are offered during the day, evening, weekend, and online. Hundreds of online and hybrid courses are offered through e-College, a web-based course-management system. Graduate students can complete certificates and degrees in business, nursing, and education.

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