With the BS in Communication, Advertising offered through App State Online, students explore topics in sales management, international retailing, media ethics, brand communication, advertising copy and design, and media planning. Graduates will have the skills, knowledge, and experience necessary to impact customers and create engaging brand experiences.
Students learn how to create compelling and measurable social media campaigns. Courses in this online Communication degree cover both business-to-business and business-to-consumer channels. Hands-on experience includes creating and managing Instagram, Twitter, Facebook, and LinkedIn accounts with advertising focused content.
Graduates of this digital marketing degree online can pursue careers as:
- Media planners and buyers
- Media content specialists
- Social media strategists
- SEO specialists
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School Accreditation & Licensing
Appalachian State University is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum EducationSome College
Recommended GPA2.5 or above (4.0 scale)
Official College Transcript(s)
- Must have a minimum of 50 transfer credits