The online MS in Marketing Analytics degree program from American University offers students the opportunity to obtain knowledge and competencies needed to assist organizations in making marketing decisions and solving problems based on data. Graduates of this online master’s in business analytics will be prepared to pursue roles as marketing managers or consultants.
During two in-person practicums at American University’s campus in Washington, D.C., students apply their skills to real-world marketing analytics projects. Students in this online marketing degree program will use data to present real marketing solutions to business stakeholders.
Courses cover topics such as:
- Predictive Analytics
- Business Intelligence
- Marketing Management
- Brand Strategy
% OnlineMostly Online
School Accreditation & Licensing
American University is accredited by:
Middle States Commission on Higher Education (MSCHE)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)
- This program requires two in-person practicums.