Find out more about Master of Business Administration / Marketing

Program Details

American University offers an online MBA in Marketing to prepare you for management and executive positions within a myriad of business sectors. From corporate reputation and sustainability to consumer products, marketing plays a strategic role in every organization’s success. AU’s Master of Business Administration in Marketing covers advertising, market research, promotion, brand management, and other strategic facets. 

This online Marketing degree enables you to take advantage of AU’s location in Washington, DC. There, you will have the opportunity for face-to-face immersions to network with your classmates, professors, and international business leaders who tend to converge on the nation’s capital. If you prefer, you can also attend a business immersion experience in an international capital for an inverse perspective.

Supplementing your core business curriculum is coursework that includes:

• Brand strategy
• Business intelligence
• Integrated marketing communications

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