Find out more about Master of Arts in Strategic Communication / Digital Communication Strategies & Analytics

Program Details

American University offers a Digital Communication Strategies and Analytics concentration through the Master’s degree in Strategic Communications program.  This online degree is designed to expand student’s grasp of innovative principles, techniques and methods employers seek of integral employees.  Your focus in digital strategies and analytics will cover topics including but not limited to:

• Campaign planning and management
• Qualitative and quantitative research methods
• Social media content creation

Further develop your skills in analytical thought, evaluation, creative problem-solving, and more through hands-on experiences with web tools and platforms.  Graduates with an online communications degree master’s may go on to pursue careers in social media analytics or management, public affairs, digital advocacy, content strategy, and other in-demand professions.  Increase your employability by taking a deeper dive into the world of online media with a master’s through American University online.

% Online