Program Overview

This program prepares mid-career professionals and career changers for a management career in sports. This master’s is unique among programs of its kind in its focus on developing expertise in the analytics, new technologies and social media developments that are transforming the $500 billion world of sports.

This degree will prepare you for management roles across the sports industry, an enterprise that continues to experience steady growth. You will be prepared for emerging management opportunities in sports areas requiring understanding of analytics and new technologies, including social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics and virtual reality. Typical roles could include director of operations, sports information manager, business development manager, advertising sales representative, sponsorship sales representative, eSports manager, and other related positions across the industry.

Created by industry professionals, it was also developed in consultation with a council of sports management leaders to ensure that its curriculum is relevant and applicable to today’s workplace. In fact, the curriculum was carefully constructed to provide the field-specific knowledge and skillsets that graduates of current sports management programs are lacking. 

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Middle States Commission on Higher Education

    Requirements

    • A completed application
    • Phone Interview with Admissions Advisor
    • Resume
    • Statement of purpose
    • Two letters of recommendation, which may be from former professors as well as current or former employers
    • Transcripts from previous undergraduate and relevant graduate coursework 

    School Overview

    At American University, smart, passionate and engaged students and faculty focus their knowledge to create meaningful change. The University's strengths in international service and public affairs inspire a sense of social responsibility and a dedication to cultural and intellectual diversity; and is defined by a global perspective, practical idealism and a dedication to public service.

    American University is a private, college-centered research university located in the nation’s capital. It was chartered by the United States Congress in 1893 to build public service, and is now home to a prestigious faculty, guest speakers and visiting world leaders who are influential practitioners and prominent thought leaders.

    Join us in creating new opportunities for yourself while you help create a better world. Become part of the network of ambitious achievers, compassionate leaders and socially aware citizens at American University. 

    Online Student Experience
    American University online programs are delivered through a format that’s convenient, flexible and portable. Like on-campus, students talk about their coursework and current issues with classmates, ask instructors questions and turn in assignments, but it’s all done via email, discussion boards, instant messaging and more.

    Online courses at American University are as rigorous and challenging as their on-campus counterparts, and taught by the same connected faculty members, influential guest speakers and prominent lecturers. Interaction and communication with instructors and fellow students are essential components of the programs and academic success. 

    Online students have access to many support resources including new student orientation, a 24x7 help desk for technical issues, a student services coordinator, financial aid advisers and more.

    Affordability

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