The Bachelor of Business Administration with a concentration in Marketing prepares professionals able to merge marketing functions with principles of management, finance, strategic planning, and information systems for well prepared leaders. Graduates will understand the steps and processes in marketing plan development.
Courses explore marketplace analysis, psychology and sociology concepts in consumer behavior, and research methods. Students learn how to analyze business, customer, and buyer markets. Graduates will have skills in the concepts and techniques of research for marketing decisions including problem definition, research objectives, execution and research management, and presentation of findings.
Core BBA coursework provides a general overview of business topics including:
- Law and ethics
- Global and competitive strategy
- Application software integration
% Online100% Online
Program Accreditation & Licensing
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation & Licensing
American Public University System is accredited by:
Higher Learning Commission (HLC)
Program Requirements & Restrictions
Minimum EducationHigh School or Equivalent
Official High School Transcript/GED Score, Additional Materials May Be Requested